The suzlon energy

The suzlon energy Suzlon Energy is a leading name in the world of energy sector, company having a 14000 employee operating in the 21 countries. Company operations in the Asia, Americas, Australia and Europe. In terms of manufacturing company have manufacturing operation in three Continents. The research and development is set-up in the Denmark, Germany, India and Netherlands. Suzlon is market leader in the Asia and 3rd largest wind tower manufacturer in the whole world. The share market prices have grown 12.3% which give a new direction to the company to reach on 3rd position in the world among the energy sector. Reason to Choose Suzlon Energy The reason to choose Suzlon Energy is that it is the leading company in energy sector. Its policies have helped the company to become a key player in the energy sector. The philosophical and strategic are the main reasons that reflect the Suzlons identity. These factors are discussed in detail below: Suzlon ethics and beliefs As a company it contributes to the society a sustainable wind-energy on a commercial scale with focusing to increase efficiency and reliability to produce better wind energy. Suzlons strategy is always focused on good relations with their customers, which ultimately results in total customer satisfaction (Suzlon, 2009). This will help Suzlon energy to maintain their market share in the energy sector and will provide it the long term sustainability. Furthermore, Suzlon also focused on standards related to quality, they believe in better quality by maintaining safety on work place. And they consider environmental factors for local community and whole society. The most important philosophy is to build relationship with internal and external parties, and Suzlon is focus to maintain relationship with their shareholders, their employee, suppliers and service provider, government, local community and the most useful their customer. As per the company philosophy this is imperative to maintain relation to all this parties and thats what Suzlon does (Suzlon, 2009). To contribute the society a healthy energy, Suzlon stand forward, they produce wind energy which is environment free and they not use any fuel to produce the energy, on that way its not west other resources in their operation. Strategic factors of Suzlon Turnkey Solutions The main factors of the Suzlon are to offer clients range from development, in construction. The supply chain system of the manufacturing process and the strength of this chain give global identification among the customers and they provide best quality services to their customer. The Suzlon is the best to help the clients in overall wind power project delivery. Vertical Integration The no of industries supply chain identify the critical The Wind Industrys supply chain experiences the critical blockage of a long production lead time for key components such as Bearings, Gearboxes, Forging materials etc. However, Suzlon has got the critical competitive advantage such as., Suzlon focused o time and cost and concentrate on better quality. Company provide long term support to their customer after delivery. They make combination in the turbine technology. Easiest production system and work devision. Global Integration The growth of Suzlon Energy can be classified with reference to its global integration, Company has global experience and a talent capital to run their operation in the 23 nation which gives the company to talent workforce. Conclusion: It can be seen from the sources that the overall strategy of the Suzlon leads to the company towards the overall development. Apart from this the company has global reputation in the energy sector working globally, these key factor attract to choose the Suzlon to write this topic. Who are the major stakeholders of the organization and what consideration should be made to insure their (stakeholder) participation in developing management strategy? Introduction: in any limited organization the stakeholders play an important role, because stake holders are the key elements of any organization. There are two types of stakeholders, internal and external, both play an important role to achieve strategic goal of an organization. Definition An individual or group with an interest in the success of an organization in delivering intended results and maintaining the viability of the organizations products and services. Stakeholders influence programs, products, and services. (Online) Stakeholders of Suzlon Energy: Suzlon stakeholders are divided in two parts, Indian stakeholders and foreign stakeholders. Indian Stakeholders promoters groups Individual Hindu undivided family:- this category of share holder is the major stakeholders of the Suzlon energy which have 43% of total share of the company. Bodies Corporation is the second stake holders of the company 6 corporation bodies have 9.50% of share out of total share. There is no any foreign institution or individual are involved in the company stake. Public Shareholding In public shareholding Mutual Fund (UTI) is the major stakeholder of the company who has 6.44% of share out of total. Financial bake institute is the second investor of the Suzlon share which is 0.63%. Some foreign institution has invested about 235783372 which are 15% of total. Stakeholders participation in developing management strategy In any organization, stakeholders play an important role. The activities of the business affected by the stakeholder, they are directly or indirectly interested in the business, and they remain in connection with business constantly. In Suzlon Energy stake holders play an important role to develop management strategy. Company responsibility towards the stakeholders Shareholders: Shareholders are the main investors of the company, they invest the money in the company for good return, so the company strategy should be relevant to make good profit and development, and if company make more profit then shareholders also gain good rewards. To give good return on the investment company should have good management strategy. Management and employees: management and employee the important capital of the organization, the success of the business is depend on the management and employee because they run the company effectively so there is company responsibility towards their employee to pay fare remuneration and make good working condition. Customers and suppliers Customer and supplier are the key stakeholders of the Suzlon Energy, company responsibility is to solve the customer problem and provide good services, apart from this they should encourage customer to increase the selling by providing fair prices and qualitative product. On other side company have to build long term relationship with their suppliers by encouraging them by introducing JIT (just in time production system). Banks and other financial organisations By encouraging banks and other financial organization to provide enough fund as and when required by the company on good terms but it is possible when company develop good business strategy. Government By following the government rules and regulation, and taking part in various government schemes to take advantages of subsidies and relief. Local community For local community development Suzlon Foundation organization develop several projects for the local community development. To encourage the surrounding community company built schools and colleges for education development. Suzlon foundation also organizes some health awareness programme for the surrounding community area. Introduction Strategy is the long term planning which direct to the organization towards the achieving the goal. In this competitive market good strategic planning help the organization to develop their resources and help to meet the market needs, finally good strategy also fulfil the expectation of the stakeholder. Definition:- According to Johnson Scholes Strategy is the route and scope of an organisation over the long-term, which achieves advantage for the organisation through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfil stakeholder expectations. Strategy development to resolve an issue. Corporate-Level Strategy of Suzlon Energy Corporate level strategy of Suzlon Energy cover main five area which are, growth, stability, endgame, defensive, and combination strategies. Company examine the process of evaluating and choosing from the various strategic alternatives. Generic Business Unit Strategies The common business unit strategies is examines the important issue of how a firm rival in this business. This kind of strategies is most appropriate for business units, which is connected with cost leadership, differentiation and focus. This chapter also reviews the importance of technology in shaping competitive in and industry. In the concluding section, it is re-evaluate the progress of the strategy unit towards developing a right dynamic theory of strategy. Functional Strategy Deals with the strategic decisions made within each of the business functions used to complement and support the competitive advantages sought by the business level strategy. This chapter examines functional strategies in the areas of purchasing and materials management, production/operations, marketing, finance, research and development, human resource, and information systems. Then, the ways in which these functional strategies can be integrated and analyzed. Required resources for strategic development Introduction Ethical, social and cultural are the major responsibility of any organization towards the society, these all objective create a good impact on the organization. Suzlon Foundation leads corporate social responsibility initiatives for Suzlon group of companies. Suzlon is committed to practice sustainable development for Powering a Greener Tomorrow. The Foundation will ensure that business policies and practices support sustainability as its guiding principle. Suzlon Foundation is registered under Section 25 of the Companies Act. Work culture at Suzlon The work culture at Suzlon hinges on the three pillars of corporate values, brand core and philosophy of global assimilation. Agility, creativity, adding value, commitment and integrity are the base values of Suzlons work culture. Inducting people into Suzlons brand core of sustainable development is a process that involves imbibing these values and blending the best qualities of the individual with those of the organization. Suzlons 14,000 employees have helped raise the performance bar in professionalism, opportunity, responsibility, belongingness and accomplishment. With our vision cast high and focus on our people, we offer a truly global exposure with more than 1000 clients worldwide and projects from The Americas to Asia, Europe to Asia Pacific. Suzlon has leveraged the rich operational experience of the worlds finest wind power technology to industriously harness an individual towards a powerful greener tomorrow. Social objectives of the Suzlon At Suzlon, the Corporate Social Responsibility division ensures that all stakeholders are involved through workshops, consultations and written communications. The Foundation disseminates information, sensitizes, initiates dialogues, and solicits stakeholder involvement in evolving a culture of sustainable development within and around the Company. There are some social objectives taken care by the Suzlon Energy is as follows Community welfare : for the local community development Suzlon developed many programmes like., education, healthcare programme, environment awareness and Provide Employment: the next social responsibility of the Suzlon is to provide employment and create more employment opportunity to cope with unemployment. Environment culture of Suzlon All large corporations have an impact on the resources surrounding it. In the past years environmental degradation in industrialized areas has been very evident. This is why Suzlon Foundation, has identified the environment as one of the key areas of activities. Suzlon Energy environmental initiatives also enable them to work towards the 7th Millennium Development Goal Ensuring Environmental Sustainability. Transformative programme aimed to continual improvement in business practices and procedures, so that there is minimal harm to the natural, social, human, physical and financial resources around it. Responsive programme aims to offset (even-potentially) negative impact and optimise the positive impact of business on its surroundings. Proactive programmes aims to contribute towards addressing global development issues and sustainability by going beyond business boundaries. How this factors affected by the current business and economical climate Social how consumers, households and communities behave and their beliefs. For instance, changes in attitude towards health, or a greater number of pensioners in a population. Legal the way in which legislation in society affects the business. E.g. changes in employment laws on working hours. Economic how the economy affects a business in terms of taxation, government spending, general demand, interest rates, exchange rates and European and global economic factors. Political how changes in government policy might affect the business e.g. a decision to subsidise building new houses in an area could be good for a local brick works. Technological how the rapid pace of change in production processes and product innovation affect a business. Ethical what is regarded as morally right or wrong for a business to do. For instance should it trade with countries which have a poor record on human rights. Discuss how a timetable for strategy implementation can be determined. Include a sample timetable, to include key milestone and their timings. Introduction: Despite the experience of many organizations, it is possible to turn strategies and plans into individual actions, necessary to produce a great business performance. But its not easy. Many companies repeatedly fail to truly motivate their people to work with enthusiasm, all together, towards the corporate aims. Most companies and organizations know their businesses, and the strategies required for success. However many corporations especially large ones struggle to translate the theory into action plans that will enable the strategy to be successfully implemented and sustained. Here are some leading edge methods for effective strategic corporate implementation. These advanced principles of strategy realisation are provided by the Farsight Leadership organization, and this contribution is gratefully acknowledged. Strategy implementation timetable This Strategic Planner is suitable for substantial start-ups, established businesses and strategic business units within major corporations. Following is the timetable for strategy implementation. Name of the Organization:- Suzlon Energy Ltd. Purpose of business plan The preparation of a written business plan is not the end-result of the planning process. The realization of that plan is the ultimate goal. However, the writing of the plan is an important intermediate stage fail to plan can mean plan to fail. For an established business it demonstrates that careful consideration has been given to the businesss development, and for a start-up it shows that the entrepreneur has done his or her homework. Vision and Mission Vision The first step is to develop a realistic Vision for the business. This should be presented as a pen picture of the business in three or more years time in terms of its likely physical appearance, size, activities etc. Answer the question: if someone from Mars visited the business, what would they see or sense? Mission The nature of a business is often expressed in terms of its Mission which indicates the purposes of the business, for example, to design, develop, manufacture and market specific product lines for sale on the basis of certain features to meet the identified needs of specified customer groups via certain distribution channels in particular geographic areas. A statement along these lines indicates what the business is about and is infinitely clearer than saying, for instance, were in electronics or worse still, we are in business to make money (assuming that the business is not a mint !). Also, some people confuse mission statements with value statements (see below) the former should be very hard-nosed while the latter can deal with softer issues surrounding the business. Corporate Value The next element is to address the Values governing the operation of the business and its conduct or relationships with society, customers, employees etc. Business objectives The third key element is to explicitly state the businesss Objectives in terms of the results it needs/wants to achieve in the medium/long term. Aside from presumably indicating a necessity to achieve regular profits (expressed as return on shareholders funds), objectives should relate to the expectations and requirements of all the major stakeholders, including employees, and should reflect the underlying reasons for running the business. Key strategy Next are the Strategies the rules and guidelines by which the mission, objectives etc. may be achieved. They can cover the business as a whole including such matters as diversification, organic growth, or acquisition plans, or they can relate to primary matters in key functional areas, for example: How might the dissemination process be used to help an organisation gain commitment to its strategy and the implementation of this? Introduction: Grant application priorities vary in their emphasis on dissemination as a necessary part of a successful proposed scope-of-work. Often, however, the results and impact of your grant efforts rest in the effectiveness of your dissemination activities. With effective dissemination, the awareness, recognition, and possible use of your grant outcomes may be greater than expected. Sound planning can help achieve this result. Effective dissemination process to gain organization goal Project summery: to make effective dissemination plan the initial step is to make project summery by describing the current environment or context that provide the business movement for the research. Dissemination goals: to achieve organization goal and to make further development in the business there should be a single long term goal like., business policy, practice and event culture. Effective planning: every project need well planning, to meet an organization goal, it is implicate to make effective planning about the further process and make planning about the project. Research and development is also a part of planning because before making any decision about the product and his demand it is very essential to make effective planning. Co-ordination: to reach to the organization goal the next step is to maintain co-ordination among the department as well as management because co-ordination make work easy and help to solve the problem. Co-ordination is one kind of group work, and group work has always remained effective to solve any kind of organization problem. Destination Statement: In order to make rational decisions about organizational activity and not least set targets for those activities, an enterprise should develop a clear idea about what the organization is trying to achieve (Senge 1990, Kotter 1995). A destination statement describes, ideally in some detail, what the organization is likely to look like at an agreed future date (Olve et al 1999 and Shulver et al 2000). In many cases this exercise builds on existing plans and documents but is rarely in practice to find a pre-existing document that offers the necessary clarity and certainty to fully serve this purpose within an organization. Strategic Objectives: The destination statement offers a clear and shared picture of an organization at some point in the future, but it does not provide a suitable focus for management attention between now and then. What needs to be done and achieved in the medium term for the organization to reach its destination on time is agreed upon in the form of objectives or priorities. By representing the selected objectives on a strategic linkage model, the design team is encouraged to apply systems thinking (Senge 1990; Senge et al. 1999) to identify cause-and-effect relationships between the selected objectives i.e. what do we need to do to achieve the results we expect. This approach also helps ensure the objectives chosen are mutually supportive and represent the combined thinking of the teams high-level perception of the business model. Strategic Linkage Model and Perspectives: The chosen strategic objectives are spread across four zones or perspectives. The lower two perspectives contain objectives relating to the most important activities in terms of business processes, cycle time,. productive, etc. (Internal Processes) and what needs to happen for these processes to be sustained and further developed in terms of people, product and process development (Learning Growth). The two top perspectives house objectives relating to the desired results of the activities undertaken, i.e., how we wish external stakeholders (e.g. the general public, partner agencies and organizations to perceive us (External Relations) and how this will ultimately translate into financial results and economic value (Financial). Measures and Initiatives: Once objectives have been agreed, measures can be identified and constructed with the intention to support managements ability to monitor the organizations progress towards achievement of its goals (Olve et al., 1999). Initiatives are special projects with a finite start and end date and are mapped to strategic objectives to give an indication of the projects or actions needed in order to realize the objectives (Niven 2002). References http://www.researchutilization.org/matrix/resources/dedp/#introduction http://www.chsrf.ca/knowledge_transfer/pdf/dissemination_plan_e.pdf http://en.wikibooks.org/wiki/Business_Intelligence/Create_and_disseminate_scorecard http://www.globusz.com/ebooks/Business21/00000018.htm Suzlon Energy, 2009. Philosophy and Strategy , (Online) http://www.suzlon.com/about_suzlon/l3.aspx?l1=1l2=1l3=10 (Accessed on 08/12/2009): ttp://www.suzlon.com/key_differentiators/l2.aspx?l1=4l2=14 http://www.businessballs.com/businessstrategyimplementation.htm http://www.planware.org/strategicplanner.htm#2 http://www.planware.org/businessplan.htm#1 http://www.globusz.com/ebooks/SmallBusiness/00000012.htm http://www.suzlon.com/pdf/Suzlon_Final_PDF_Low_One_piece.pdf http://www.philodialogue.com/10.html http://tutor2u.net/business/gcse/external_environment_introduction.htm http://www.suzlon.com/images/investor_shareholdings/1_SEL_Shareholdingpattern_30-09-09.pdf http://tutor2u.net/business/gcse/organisation_stakeholders_ethics.htm http://www.suzlon.com/careers/l2.aspx?l1=8l2=36

Care Plan- Dehydration- Nursing

A 5 year old girl Jenny has presented to the Emergency Department with her mother, she is suffering from a variety of symptoms including wheezing and vomiting, a dry mouth, and a temperature of 39. 7 degrees Celsius. Vomiting is when the person is excreting all food from there stomach via the mouth using forces from the oesophagus and stomach (Hockenberry & Wilson, 2007). The rationale for choosing this symptom is that vomiting is a clear sign that the body is trying to get rid of a pathogen, with a large amount of vomiting the body is losing valuable nutrition and electrolytes, and will fail to function properly (Britt, 2007). If left untreated vomiting can cause children to lose a lot of fluids and become dehydrated (Van Rensburg, 2009). Dry mouth is known as Xerostomia it is a common problem, and is usually caused by systematic disease and decreased salivary flow, Dry mouth can be a sign of Dehydration (Turner & Ship, 2007). The rational for choosing dry mouth is important as it represents fluid depletion in the body, without this fluid the cells cannot function properly; it needs to be treated, to ensure fluid levels are raised. A temperature of 39. 7 is the body’s internal area rising, due to the body trying to fight of an infection. The rational for choosing this symptom is that the temperature needs to be back in normal ranges for the body to carry out normal functions, a temperature of 39. 7 puts the body in shock and can cause things such as fainting, low blood pressure and even seizures (Hockenberry & Wilson, 2008). The Pathophysiology of Vomiting is induced by the stomach muscles pushing bolos of food from the stomach to the oesophagus. When the stomach becomes full with gastric material, the muscles of the abdomen and the diaphragm contract (Hockenberry & Wilson, 2008). The oesophageal sphincter then opens and all the contents are removed from the mouth. An area in the brain called the postrema which is found in the fourth ventricle is thought to stimulate chemoreceptors which induce vomiting (Van Rensburg, 2009). The Vagus cranial nerve becomes active when the pharynx is disturbed, this causes a gag reflex; this can then lead to the stomach wanting to remove all of its contents, or can occur after a vomiting episode. The Sympathetic nervous system is also used when vomiting occurs as the body naturally begins to sweat and heart rate will rise (McCance, Huether, Brashers, & Rote, 2010). Salivary glands will work overtime to produce more saliva to help protect the enamel on teeth. Retching can occur when a person is vomiting. When the intrathoracic muscles contract rapidly without notice, the food is trying to escape is pushed up, if the glottis is not completely closed this will push the air through and cause a disturbing sound which is known as retching(McCance, Huether, Brashers, & Rote, 2010). This sound alone can trigger vomiting as it helps the body to build up enough pressure to be able to remove all the contents of the stomach in one go. The pathophysiolgy of Dry mouth occurs when the submandibular and sublingual salivary glands stop producing enough salvia within the mouth, a variety of medications can cause this too occur, along with Sjoren's Syndrome and old age (Turner & Ship, 2007). When a dry mouth occurs the mucosa is stimulated and this signals the salivary responses in the medulla. The efferent nerve releases acetylcholine in the salivary gland terminals which trigger the release and flow of saliva (Turner & Ship, 2007). If left untreated dry mouth can cause a lot of problems with tooth decay as the teeth have no protection from food and debris (Strube, 1994). The pathophisolgy of a high temperature or fever in a child is a problem in itself, it shows that the body is under a lot of pressure to fight of a pathogen (Cohee, Crocetti, Serwin, Sabath & Kapoor, 2010), the body can have various amounts of temperatures changes throughout a day, this is controlled by the thermoregulatory centre which is located in the anterior hypothalamus within the body. The thermostat is set at a normal temperature usually of 37. (Crisp and Taylor, 2007), when this is risen the body will naturally try and get it back down to the normal temperature, usually by sweating or shivering (Crisp & Taylor, 2009). The brain stem and thermoregulatory mechanisms adjust to the change in heat production, this can occur during a fever. A Fever begins when a pyrogen, which is a substance that causes a fever, when the hypothalamus notices a change in the core body temperature vasoconstriction will occur which reduces heat loss throughout the skin and will cause the person to feel cold (McCance, Huether, Brashers, & Rote, 2010). Shivering will then occurs and the movement produces energy, this is why when a child has a fever they often feel hot and cold flushes (Crisp & Taylor, 2009). Vomiting will have a major psychological effect on the client because they cannot socialise with friends or leave the house for long periods of time. They tend not to eat or drink as they think they will be sick, this can lead to malnutrition and anorexia (Davis, Lake-Bakaar, & Grahame-Smith, 2003). Vomiting can cause tooth decay in the client, due to the production of stomach acid in the mouth. This can cause people to lose self confidence in their appearance (McCance, Huether, Brashers, & Rote, 2010). When you vomit the sympathetic nervous system is activated and you begin to sweat, this can also be embarrassing side effect. Dry Mouth causes many psychological effects for an individual because with a dry mouth you find it hard to talk as the tongue does not move easily (Turner & Ship, 2007). The individual would not eat out very often as they find it hard to chew and swallow food; this causes them to take longer when eating. Dry mouth is usually associated with cracked and dry lips this can cause the client to become embarrassed about their looks (Turner & Ship, 2007). Dry mouth can cause bad breath as there isn’t any saliva to remove food and debris from the teeth and tongue (Turner & Ship, 2007); this prevents the individual from socialising which can cause a loss in social skills. Bad breathe can also make the person feel embarrassed and lose intimacy with their partner; this can then cause relationship problems and breakdown. Having a fever can cause many physiological problems for a person; they do not have any energy to do normal everyday activities, such as socialising, sport, even to get out of bed (Hockenberry & Wilson, 2007). The individual often will have hot and cold flushes this causes then to become uncomfortable when being out in public (Hockenberry & Wilson, 2008). When you have a fever the individual is often sweating, and becomes very pale, this can also lead to embarrassment when in public (Strube, 1994). Vomiting can also have environment effects on the individual, as they cannot attend work due to being ill, this causes the individual to lose money, if the individual has children they need to be cared for, and there can then be extra costs that occur from extra babysitting or day-care duties. Vomiting can cause a person to become distressed as they can’t leave the house or look after their children (Davis, Lake-Bakaar, & Grahame-Smith, 2003). Dry mouth can have environmental effects on an individual as they become embarrassed about the smell of their breath, this can prevent the person from working, which will cause lose of income. Bad breathe can cause relationship problems as the partner is embarrassed to be intimate towards there partner. Fever can have environmental effects on an individual as they needs regular care to check temperature and record change, this care may need to be provided by a family member or friend, this can then lead to loss of income for that person. If the person is needed to be taken to the doctor, then that is also an extra expense. The house needs to be kept_ cool with fans or air conditioning; this can cause other family members to become cold.

Examples of Informative Essay Topics - Overview

Examples of Informative Essay Topics - Overview The essay ought to be informative and encourage at the exact moment. If you would like to learn to compose an informative essay, it is necessary to explore the entire process step-by-step to help it become clear. You shouldn't find it particularly hard to compose an informative essay. You've got to compose an informative essay. Though a superior essay may not be written without a plan, the outline shouldn't be too large. An outline is an essential step in essay writing. Usually, you must always ready the structure of the essay before you start writing. The illustration of an outline will help to fully grasp how to compose an informative essay. The conclusion of essay, that's the previous part, should become your opportunity to create your readers understand the entire point of your topic. When you're penning your essay, be sure that you've got a hook sentence that's going to have your readers interested in the subject. If you seek secrets how to compose an informative essay, make an opportunity to supply professionally summarized information at the start of your article. It is critical to finish the entire informative essay on an epic note in the event the author wants the reading audience to remember his brilliant thoughts and go on researching the issue. As you continue to compose your paper, yo u might understand that you might need to revise some pieces of your thesis. Your essay might incorporate the factors for teen pregnancy and talk about the present rates of teen pregnancy and potential solutions. Whether you're interested in psychology, science, sociology or some other discipline, you will surely locate a great idea for your informative paper. Students will discover that it's simpler to write about topics they are interested in, and it'll make the researching process much simpler. The Debate Over Examples of Informative Essay Topics During the time you are researching your topic, it may be helpful to maintain a notebook close by. You are still going to have to do research so you can present a detailed in addition to balanced overview of a specific topic. A student may require a simpler topic to get the job done. You are able to find more topic ideas by obeying the suggested link. The ideal way to opt for an informative topic is to select a topic that's interesting to you. It's definitely better to select a simple theme. Selecting a suitable theme is critical. Just keep in mind that while you're supposed to present the topic objectively, you still ought to use a sophisticated style. An intriguing title supports the proper selection of topic. For example, the topic The history of rock music may be too wide. If you are searching for a 1 stop shop for internet essay examples, then you've come at the most suitable location. Possessing a vivid example facing your eyes is the very best warranty of successful work. If you intend to put up such essays for everybody to read, make sure your words do not lead anyone to follow along with the incorrect path of treatment, medication or exercise. It is essential to know what kind of essay you're going to write and what's the very best approach to write it. You should read enough small business ideas from successful businessmen. There are several proper content examples online, various videos that are geared toward helping organize writing process. For that reason, it's advised to write about a few interesting, complex, and engaging themes. Selecting a theme of your writing is an exceedingly important decision because it influences other phases of your writing. Enable the professional academic writers help to your informative paper! If you are a newcomer to writing informative essays or simply struggle when it has to do with thinking of informative essay topics, then there's a great chance you might be searching for some help. Our writers surely understand how to make professors happy, so don't hesitate to receive our quote when you will need a hand with essay writing! Moreover, if you're among the aspiring writers it's ideal to check everything.

Economic Recession in India - 3282 Words

National Conference On GLOBAL MELTDOWN Issues, challenges strategies At Institute of Management Technology, Faridabad Economic Recession in India and Survival strategies (Technical Session III) Kavita Verma DAV Centenary College, Faridabad Verma_ruby123@rediffmail.com OBJECTIVES OF THE STUDY To study the impact of recession on Indian economy I.Positive Impact II.Negative Impact To study the survival strategies for 1.Individual 2.Investor 3.Employee 4.Employer THE RECESSION India is facing the position of recession as globalization showing its negative scenario. As it was started in US and now its touching the boundary of India also. Recession is a phase in which rupee depreciate, cash crunches, money market slowdown, inflation†¦show more content†¦Prepare your expenditure chart daily. Instead of retrenchment, change the salary package. Motivate your employees for doing hard work. Convince them for long working hour. To reduce the risk, segment your market. Daily calculate the inflow and outflow of cash from the organization. Keep in touch the changes government made in economic policy. INTRODUCTION TO RECESSION Every day we find newspaper is filled with headlines Recession. Share market is falling, inflation is coming, interest rates are falling, and all are together working to grasp a human being. An economy which grows over a period of time tends to slow down the growth as a part of the normal economic cycle. This is known as recession. As it was started in US after giving loans to sub prime market, now it covering the boundry of India also. The falling economy of US will affect the Indian economy. As the recession starts, Indian person starts taking their money from market, without considering the other side of coin. Credit crisis in America will effect our inflows, exports are effected badly and my more. Financial Crisis and Impact on India Actually the financial crisis was originated in the US. 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Informative Speech About Basketball - 849 Words

Outline Topic: Basketball Central Idea: inform the history, rules and development of basketball Thesis Statement: The game of Basketball is very exhilarating and will keep your adrenaline plumbing. Communication and Strategic thinking is the key to teamwork. Hence you will need the help of your teammates to deliver a good pass to you to be able to score the ball into the basket. I. Introduction â€Å"To be successful you have to be selfish, or else you never achieve. And once you get to your highest level, then you have to be unselfish. Stay reachable. Stay in touch. Dont isolate.† ? Michael Jordan Purpose: to inform the audience about basketball such as the basketball rules and history and development of basketball.†¦show more content†¦But, ones you hold back the ball you have only 2 choices which are passing or shooting. When you hold the ball, you cannot travel more than 2 steps, which mean 3 steps and above. 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Medical Tourism Study Case of Ijn Free Essays

string(181) " the use of internet and mobility of technology, the unavailability of certain procedures in the local market, and the reduced trade barriers encouraging the mobility of workforce\." Medical Tourism Sustainability through the Export Market Orientation Behaviours: The Case Study of Institut Jantung Negara (IJN) Ili-Salsabila Abd-Razak1 and Asmat Nizam Abdul Talib Universiti Utara Malaysia, Kedah, MALAYSIA The inclusion of tourism sector as one of the 12 recognized national key economic areas (NKEA) for the 10th Malaysia Plan represent the sector’s prospect in not only driving the nation’s economy, but also transforming the country into a high-income economy by 2020. With approximately 10 years left, many concerned groups are keen to know how this will be achieved. This paper aims at exposing the prospects of medical tourism as an essential subsector of tourism which would offer a number of proven benefits, and hence contribute to accomplishing the government aspiration of transforming the nation’s economy via the said sector. We will write a custom essay sample on Medical Tourism: Study Case of Ijn or any similar topic only for you Order Now In discussing the subject, the case study method is employed involving Institut Jantung Negara (IJN) as an emerging medical tourism provider in the country. Findings of the case study are presented herein. Key words: medical tourism, economy, Institut Jantung Negara Introduction The promising prospect of tourism as an economic stimulator has enabled it to be included in the list of 12 National Key Economic Areas (NKEA), which has been specifically drafted to transform the Malaysian economy into high-income economy by year 2020. While there are tremendous numbers of tourism categories, ranging from environment, cultural, sports, and entertainment, to name a few, this paper intend to highlight on the prospects of medical tourism as a significant tourism-related economic contributor in this country. Connell (2006) defined medical tourism as health-related tourism involving specific medical intervention. Among the most popular medical tourism products are orthopaedic and cardiac surgery, which are very popular among Asian medical tourism providers, as well as executive health evaluations, cosmetic surgery, joint replacement, and similar complex medical, surgical and dental procedures (Horowitz and Rosensweig, 2007). Therefore this is a distinguished industry than that of the wider health tourism industry which involves tourists travelling to search for spas, yoga and meditation, or any other forms of health tourism (Connell, 2006; Garcia Altes, 2005). 1 Email: ili. abdrazak@gmail. com 169 In a relatively detailed account of medical tourism development which began in 1800s, Schroth and Khawaja (2007) proposed that the current phenomenon is different due to the unique combination of global demand and supply within the international medical market. As observed in the region, this proposition is regarded as well-founded. The present development of medical tourism in the international market is very unique, manifested by the escalating statistics of players, patients and revenues generated around the globe of late. How Malaysia is positioned within this backdrop, and how it would affect the development of this fast emerging economy, are among the focus of discussion of this paper. The Statistical Development of Medical Tourism Medical tourism has been a very significant industry over the years. By judging from its health travel umbrella, the sector is expected to generate some handsome revenue of RM240 billion (roughly USD73 billion) in 2010, with ASEAN contributing RM9. 6 billion (roughly USD3 billion) (PEMANDU, 2010). Specifically focusing on medical tourism industry, the anticipated revenue to be generated in Asia is RM14. 2 billion by 2012 (roughly USD4. 3 billion), with Malaysia is expected to bring in RM2. 1 billion (roughly USD64 million) from that amount (Ang, 2009). As a comparison, India, another top Asian medical tourism destination, expects to gain USD2 billion by the same year (Connell, 2006; Horowitz and Rosensweig, 2007). These statistics surely are translated by a growing number of medical tourists around the globe. The movement of medical tourists is another significant indicator of this trend. At the global stage, approximately 350 000 medical tourists moved from developed nations to less developed countries for treatment in 2003, while a year later 1. 18 million patients travelled to India alone and another 1. million to Thailand for the same reason (Horowitz and Rosensweig, 2007). Glancing at the local development, the Association of Private Hospitals of Malaysia (APHM) has been projecting for a stable 30% growth of takings from foreign patients until 2010. This is apparent from the steady increase of foreign patients to Malaysia which recorded a total of 39 114 patients in 1998 and 374 063 patients ten years later (APHM; Liow, 2009). In terms of revenue, RM14. 1 million was documented in 1998 before jumped to RM299. million in 2008 (APHM; Liow, 2009), and is expected to contribute to another RM540 million in 2010 (Leonard, 2009). The revenue per patient has almost tripled from RM360 in 1998 to RM800 in 2008 (Choy, 2010). In the latest development, medical tourism is expected to generate RM4294. 4 million of Gross National Income, together with 5295 jobs in 2020 (PEMANDU, 2010). This occurrence has readily attracted a number of giant MNCs with diversified structure such as General Electric (GE) to invest further in the industry (Panjanadan, 2010). The Revolution of Medical Tourism The presented statistics did not appear by chance. The numbers occurred out of plausible factors. The development of medical tourism industry is indeed different (Horowitz and Rosensweig, 2007). As mentioned earlier, Schroth and Khawaja attributed the uniqueness of the industry’s current development to the forces of market’s demand and supply, which is in resonance with Horowitz and Rosensweig (2007) who ascribed it to the movement of patients from industrialized nations to less developed countries. Connell (2006) argued that medical tourism is a niche which 170 xperienced rapid growth and has become an industry. The said paper also enlisted several factors promoting the development of medical tourism, such as the low costs factor, the long waiting list, the relatively affordable international air travel and favourable exchange rate, plus the aging of the baby boomers generation. These factors are also often cited in a number of studies regarding medical tourism such as Hansen (2008), Herrich (2007), Horowitz and Rosensweig (2007), Garcia Altes (2005), Marlowe and Sullivan (2007), and Schroth and Khawaja (2007), to name a few. Apart from these popular factors, other notable factors motivating the development of the industry spotted in the literature extent are the use of internet and mobility of technology, the unavailability of certain procedures in the local market, and the reduced trade barriers encouraging the mobility of workforce. You read "Medical Tourism: Study Case of Ijn" in category "Essay examples" Hansen (2008) argued that the revolution in medical tourism today is consumer-driven. This is in line with Horowitz and Rosensweig (2007) who argued that the industry is market driven with complex involvement of multitude medical, economic, social and political factors. While the progress of the industry seems to be very promising, the general overview of Malaysia’s involvement at the international level is not very charming. Even though medical tourism experienced an astounding per annum growth of 22% from 2004 to 2009, the global share is still considered as small with RM350 million in 2010 (PEMANDU, 2010). Furthermore, PEMANDU also reported that while the global healthcare travel is a multi-million dollar industry, Malaysia is yet to get a sizeable share. The said industry is expected to generate USD75 billion of revenue in 2010 at the global level, while Malaysia is expected to make about USD0. 1 billion. The statistics provide a brief sight on the development in the country weighted against the global development. Malaysia should therefore be proactive enough to catch up with the global progress to stay competitive in the industry. To enable this, the players and responsible parties must quickly recognize potential constraints that can hamper the development and address the issues well. The Required Expertise and the Potential Economic Opportunities Based on previous arguments, medical tourism offers bountiful opportunities and chances. In order to remain competitive at the global stage, marketing strategies should be revised against the present circumstances. Marketing the medical expertise and offerings should be distinctively conducted. The primary concern of assessing an excellent marketing strategy is the effectiveness of the strategies implemented. StuartKregor (2005) argued that defining marketing excellence for medical-related industry is different with that of the commercial-based industry. As customer is the centre of marketing excellent in the industry, the paper suggested that the effectiveness of marketing strategies should then be done by measuring the customer’s satisfaction over the service provided. Therefore, all other marketing excellence measured by considering the profit, return on investment or sales as in any other commercial industries should be changed to be more customer-oriented rather than organizationaloriented. Building he strategies can be done by â€Å"developing, communicating and delivering the right emotional benefits to the targeted customers† (Stuart-Kregor, 2005, pp. 117). The right emotional benefit here is viewed as brand by Stuart-Kregor (2005). This paper is in agreement with the argument, which is to develop the marketing strategies by focusing on the emotional benefits (brands ), and assess the effectiveness of the strategies by measuring the satisfactions of the customer. Further discussion on this is available in the next section. 171 The science of excellent marketing strategies would be wasted without a good delivery system. The state of local expertise, technologies and facilities must be attended to in order to assess the quality of the service offered against the global level. This is where the industry should strive to be as similar as other excellent providers. The commodification of medical tourism (Chee, 2007) is an evident of this occurrence. Dunn (2007) argued that patients are making choices on medical tourism destinations based on how similar is the service delivered, especially concerning patients from industrialized nations, and the service is expected to come with much lower price. Consequently, it is observed that patients are not looking for low cost products at the expense of the quality in the industry. Successful players realize this and capitalize on the factors well. This explains the rapid movement of workforce and technologies across the four corners of the world. India as an example has been successful in luring its medical doctors who have been trained and worked abroad to return with their internationally recognized expertise and work in the country. Thailand and United Arab Emirates have been successful in rearranging for international collaboration in the industry (Schroth and Khawaja, 2007). Through these strategies, the countries have been able to keep their expertise, technologies and facilities up with the global standard. Proposed Strategies of Reviving and Sustaining Medical Tourism: The Case of IJN With the national governments’ involvement recently (Chee, 2007; Noor Hazilah, Roslan Johari and Kadar, 2010; PEMANDU, 2010), the industry has been attracting the interest of many concerned parties. Since the medical tourism is fast becoming a commodity (Chee, 2007), its marketing strategies should be focusing more on brands and less on products to be distinctive than other providers. As in Malaysia, the country is capable of offering similar products with the rest of other players in the world. While Malaysia has been focusing on cost all this while, it is suggested then for the country to deliver a unique brand which is capable of attracting the interest of potential medical tourists, without desecrating the cost advantage. In order to do so, it is particularly important for the players to implement the export market orientation behaviours within their organization, which are generating, disseminating and responding to the export market intelligence (Cadogan, Diamantopoulos and de Mortanges, 1999). Consequently, Malaysia is expected to be able to woo medical tourism patients even more. Hazilah et al. (2010) reported that a medical tourist spends double than a regular tourist while they are in the country. This high buying power therefore is capable of generating more economic opportunities. The medical tourist needs are also offering a lot of opportunities for Malaysian. Apart from medical attention, they need to have accommodation for their accompanying family members. New jobs have been underway to better serve the medical tourists, such as the healthcare broker. A healthcare broker assists the patient to choose a medical institute and arrange for the patient’s needs while in here, including visa, accommodation and holiday arrangement. Thanks to the internet, these can be arranged prior to the patient’s arrival in the country. To describe more of these strategies and opportunities, this paper choose to present the IJN as a case study merit the discussion. The National Heart Institute or Institut Jantung Negara (IJN) has been established in 1992. The privatization of the institute was done on many premises, especially concerning the potential it has to expand its expertise and to liberalize the 172 financial capabilities of the institute. IJN did not take long to materialize that. A year after its privatization the institute has been able to be financially liberalized and hence reduce the government intervention in its administration. By now, IJN has accomplished a great number of medical milestones recognized not only in the country and the region, but also internationally. To further advance ahead in medical industry, IJN is joining its local peer private institutions to take part in the global medical tourism industry. The previous mentioned factors of global medical tourism industry’s progressive development served as the basis for IJN to be a part of the industry. Besides, like Singapore, the medical tourism industry in Malaysia is receiving a lot of government’s assistants. Being a nationally structured industry, medical tourism therefore is regarded as a potential industry in which would be able to position IJN better. The Malaysian government has been playing an active role in developing the industry in Malaysia since 1998. The main driver of this is to revive the private medical industry after the 1997 Asian economic downturn which has affected the industry very badly. The success story of Thailand which managed to get the industry out of the crisis by focusing on delivering the service to foreign patients has prompt the government to encourage private players to do the same. Consequently, while Thailand has been restructuring the industry without much government involvement, Malaysia and Singapore has been leveraging the industry well with cooperation between the public and the private sectors. IJN has been viewing this very positively and has since become a significant player in the region. While being rapidly developing the industry, the players recognized several major constraints which are able to slow down the progress. Coordination is a key constraint. To increase coordination, the Association of Private Hospitals of Malaysia (APHM) was formed to increase coordination between the private players. The steadily increasing number of foreign patients and revenues generated since 1998 as shown in Table 1 is an evident of the successful strategies implemented. However the industry, weighted against the global development, was still considered as insignificant. Resulting from the government’s enthusiasm towards medical tourism as a prospective economic driver industry, and the intensity and potentials portrayed by private sectors, the Malaysia Healthcare Travel Council (MHTC) was established in July 2009. The main purpose of the council is to coordinate promotional activities of medical and healthcare tourism industry in the country. As a part of the economic transformation program, the industry is expected to shift their attention to generate higher patients’ volume, expand the target market beyond Indonesia which is currently the main market of the industry, create alliance across border, and enhance customer experience in the first phase of the strategy. In the following phase, more attention is given on mproving the infrastructure and specialists capacity to attract the more profitable in-patient segment (PEMANDU, 2010). 173 Table 1. The Volume of Foreign Patients and Revenue Generated by Medical Tourism Industry in Malaysia Year 1998 2001 2002 2003 2004 2005 2006 2007 2008 Medical Tourists/Foreign Patients 39,114 75,210 84,585 102,946 174,189 232,161 296,687 341,288 374,063 Revenue (RM million) 14. 1 n/a 35. 9 58. 9 105. 0 150. 9 203. 66 253. 84 299. 1 Another strategy to improve the medical tourism performance is through focusing on specific players. There are approximately 223 private hospitals operating in the country in 2008 (Frost Sullivan, 2009). Of this number, the government has decided to focus on 35 private hospitals to capitalize on the industry with several characteristics outlined. The characteristics include being a member of APHM, has obtained the Malaysian Society for Quality in Health (MSQH), ISO or other international accreditations, offers major specialties and/or some sub-specialties, provides for a minimum 50 beds, and has its own websites. IJN has been one of the selected 35. The commitment demonstrated by IJN towards the industry is paramount. In order to be internationally recognized, the institute has been striving hard to be in the same par with the other international organizations. IJN has been accredited by JCI in 2009, which is a recognition of the strong culture of safety and quality within the organization. The internationally recognized accreditation is expected to improve IJN’s international positioning in the future. IJN realizes that in order to make the most of the industry, it needs to build a customer-oriented system. Beginning in 2006, the institute has been conducting the Customer Focused Program. The program was aimed at transforming IJN into a global centre of excellence by ensuring customers’ satisfaction. In 2008, the institute launched what was designed as the second phase of the program, called Customer Focused Culture. While the CFP was initiated to increase awareness of ensuring customers’ satisfaction, the CFC aimed at internalizing the institute’s shared values across the rganization. IJN also comprehend its capacity constraint which is becoming the largest hindrance from going big in the global medical tourism industry. Apart from improving on its culture system, the institute has been adamant in enhancing its infrastructure capabilities. A major extension work has been carried out at IJN to expand its capacities from 270 beds to 432, eight wards to 13, 23 ou tpatient clinic rooms to 59, and an international patient centre, to improve its service for customers. This is in line with numerous governments’ incentives offered to the private hospitals embarking on medical tourism industry to expand their infrastructure capacities. In August 2009, IJN has its new wing officiated by the Malaysian Prime Minister, who acknowledged that the institute has undergone RM230 million expansion program since 2005. In the same ceremony, the Prime Minister has also announced the proposal for IJN to become a research and development institute, measuring itself against the international best heart institute such as the Cleveland Clinic Heart Centre in the US. These are all evidences of how IJN has been greatly employing the export market orientation behaviors within its organization. In commenting the current development of the industry, IJN has expressed its concern for the country to be more progressive towards promoting medical tourism. 174 The IJN Holdings Group Managing Director, Datuk Mohd. Radzif Mohd. Yunus mentioned that the failure for Malaysia to capitalize on its capabilities in the industry would result to the loss of human capital as they will migrate to other countries with better offers. This is also reiterated by Datuk Syed Hussien Al-Habshee, the Secretary General of National Chambers of Commerce and Industry Malaysia (NCCIM) who said that the country need to step up its marketing efforts of medical tourism if it wants to catch up with Thailand and Singapore. PEMANDU (2010) has confirmed the assertion by reporting on the stronger growth of the industry by neighboring Thailand and Singapore. The set up of MHTC and several other initiatives are therefore deemed as timely to help Malaysia to rise in the industry at the global stage. Conclusion and Recommendation As exemplified in the discussion, medical tourism offers a lot of economic opportunities and hence is indeed a potential contributor to economic growth. However, Malaysia, while has been enjoying the growth of the industry vehemently over the pass few years, has not been capitalizing the industry well compared to the other global players. Therefore, the Malaysian players need to revise their marketing strategies and delivery system, as represented by IJN. The cooperative efforts between the public (government) and the private sectors too must be further carried on, especially for the sake of protecting the interests of the local society and the survival of the medical tourism players. It is strongly suggested for medical tourism players in the country to leverage on their expertise by focusing the marketing strategies on brands rather than on products, as well as enhancing on their infrastructure and culture systems to be more export market-oriented. In doing so, however, the players must not disregard the country’s current edge, which is the competitive cost. In terms of theoretical development, this paper is believed to be able to expose the medical tourism niche and its economic opportunities, as well as the marketing strategies fitting the industry. Quite a number of studies involving Malaysian medical tourism industry have been conducted. Nonetheless, this paper presents the scenario from the view of a single case study. It is highly suggested for similar studies to be conducted with the presence of empirical data to see the quantifiable aspects of the industry in the future. With such studies, it is expected that further theoretical contributions can be made, and hence the progress of the industry can then be expedited even more. Reference Ang, Elaine. Malaysian Medical Tourism Growing. The Star, February 14, 2009. Cadogan, J. W. , Diamantopoulos, A. , de Mortanges, C. P. (1999). A measure of export market orientation: Scale development and cross-cultural validation. Journal of International Business Studies, 30(4), 689-707. Chee, H. L. (2007, January). Medical tourism in Malaysia: International movement of healthcare consumers and the commodification of healthcare. ARI Working Paper, No. 3. Retrieved from www. ari. nus. edu. sg/pub/wps. htm Choy, L. B. (2010, April 13). Medical tourism good for Malaysia’s health. News Straits Times. Retrieved from http://findarticles. com/p/news-articles/newstraits-times/mi_8016/is_20100413/ medical-tourism-malaysias health/ai_n53130944/ 175 Connell, J. (2006). Medical Tourism: Sea, sun, sand and †¦ surgery . Tourism Management, 27. 1093-1100. Dunn, P. 2007. Medical Tourism Takes Flight. Hospitals and Health Networks, 81(11): 40-44. Frost Sullivan (2009, October 28). Frost Sullivan: Growing healthcare tourism in Malaysia. Retrieved from http://www. alaysiahealthcare. com/ Garcia-Altes, A. (2005). The development of health tourism services. Annals of Tourism Research, 32 (1): 262-266. Hansen, F. (2008). A revolution in healthcare. Review-Institute of Public Affairs, 59(4), 43-45. Health and medical tourism will boost growth: Datuk Liow Tiong Lai. The Star, November 08, 2008. Retrieved from http://www. wellnessvisit. com/liowhealth-and-medical-tourism-will-boost-growth. php Herrick, D. M. (2007, November). Medical tourism: Global competition in health care. NCPA Policy Report, No. 304. Retrieved from www. ncpa. org/pub/st/st304 Horowitz, M. D. Rosensweig, J. A. , Jones, C. A. (2007). Medical tourism: Globalization of healthcare marketplace. Medscape General Medicine, 9(4), 33. Leonard , T. (2009, October 28). Medical tourists to bring in RM540mil by 2020. Retrieved from http://www. malaysiahealthcare. com/ Marlowe, J. , Sullivan, P. (2007). Medical tourism: The ultimate outsourcing. HR. Human Resource Planning, 30(2), 8-10. Noor Hazilah Abd Manaf, Roslan Johari Dato’ Mohd Ghazali, Kadar Marikar. (2010). â€Å"Positioning Malaysia in Medical Tourism†. Paper presented at the International Conference on Marketing (ICMAR), June 2010, in Kuala Lumpur. Panjanadan, S. (2009, August 9). GE looking into enhancing presence in tourism Retrieved from healthcare. http://bernama. com/bernama/v5/newsbusiness. php? id=519842 PEMANDU (2010, September 21). Healthcare-EPP Panels. Retrieved from http://www. pemandu. gov. my/index. php? option=com_contentview=articlei d=619Itemid=139lang=en Schroth, L. , Khawaja, R. (2007). Globalization of healthcare. Frontiers of Health Services Management, 24(2), 19-30. Speech by YB Dato’ Sri Liow Tiong Lai, Minister of Health Malaysia, at the APHM International Healthcare Conference and Exhibition at KLCC, How to cite Medical Tourism: Study Case of Ijn, Essay examples

Phantasies Lilith Femininity And Freedom -Myassignmenthelp.Com

Question: Discuss About The Phantasies Lilith Femininity And Freedom? Answer: Introducation Reading and thought are interlinked concepts and these two terms are two sides of one single coin. A reading anticipates a thought (Westbrook, Robert). The literary reading requires an effort which was not possible for every common man. There is a difference between the reading of a common man and a learned man. This prompts the mention of Dwight Macdonald who can be referred as the part of New York Intellectuals. He attacked the middlebrow culture and he was found to carry out his debate in the famous management. Partially he was right that there was a difference between the reading of the intellectuals and the readings of those who are not intellectuals. However this concept was not the same always in the previous times as well as the contemporary times. The essay majorly focuses on the concept of the thought and reading and produces different thoughts that are related to the literary readings. In order to establish the above mentioned thesis statement the piece of writing of Dwigh t MacDonald named` Reading and Thought` proved to be of great help in order to analyze the above mentioned concept. Apart from this the magazines like the `Times` was of great help that in order to compose the essay. According to MacDonald, Margaret there is a difference between the readings of a learned man and the readings of an uneducated man. Macdonald opined for the fact that there was a decline in the reading of literature especially among the young. The readings in literature are not acceptable to much audience. The literature is accepted only if it serves entertainment (MacDonald, marketing, Magdalena Rudkowski and Janine Hostettler Schrer). There are some instances where it has been observed that Dickens was successful in providing mass entertainment which inspired the readers to read the literature and it increased the audiences as well. The works of Dickens grabbed the attention of the people of Britain. The reading had a different meaning among the people of Britain and America. The individuals are not satisfied by the reading of the texts. The intellectual texts could not satisfy the curiosity of the audiences (LoBiondo-Wood, Geri, Judith Haber and Cherylyn Cameron). As argued by Lamb and Danielle et al, The Times and the New York Times educated people and they declared that the reading would make a person more interesting. Macdonald came up with the thought that in the sixteenth century there was little things to be read and therefore if any circumstance would arise where any individual had to go through the copy of Time or the New York Times would take an entire day to understand the matters inside it. It is because he would take time to get accustomed to the language of the matter and he would take time to think and analyze what he read. He would also take time to get use to with the language and the depth of the same (Lamb, Danielle et al). The reason behind this is the little read that was there in the golden age. However with the increasing literacy rate the increase in the reading of the contents has increased. In the article Dwight Macdonald strongly disagrees with the idea of Henry Luce of functional curiosity. According to him functiona l curiosity implies the search of the things that was going all around the world. MacDonald opines for the fact that the functional curiosity is that which only strengthens the practice of reading rather than providing information that are valuable. He commented that the literature today is inadequate and overwhelming. The reading that is done in the present world is shallow and does not involve much depth. He believes through the skimming through the text. The readers appear to be more courses, unoriginal, passive and shallow while reading the texts (Iyer-O'Sullivan and Radhika). It can be however argued that the education in today`s world is more challenging. The it is true that the advancements in the technological world is more advanced and he must consider and must give a second thought about the lifestyles of today`s education and the lifestyle of the students. There are few anecdotes that are there in the essay. The outspokenness and volubility of Macdonald`s was garnered by many detractors. He was found to be fascinated with the popular culture (McGillis and Roderick). While analyzing the film criticism of Macdonald it was observed that he had a lifelong admiration for movies and his unwillingness to overlook or overlook the mediocre standard. He made a comment where he mentioned that he would not watch a movie where the director had to learn to make movies after reading the reviews of him (Hicks, Sylvia, Shane MacDonald and Ela Martin). The writing of MacDonald is proved to be sophisticated, learned, and conversational. They are sometimes witty and they are constantly seeking the perfect judgment of situations and things. He had the capability to spear the bystander with a single phrase or a single sentence. He tried to merge the popular culture with a taste of high culture and with passionate interest. His major concern was a perceived breakdown of the traditional values of the culture. They were at the hands of the mass cultural consumption (Tinning, Richard). This was not liked by MacDonald and he was more concerned auditing the up gradation of the culture of writing. He believed in preserving the value more than the money. He was too some extent a radical and an erratic radical. It is the unresolved contradiction that made his essays a complicated and a complex one. The culture made him a better person and it became the major area of his writing and debate. He was no doubt an intellectual one and he fostered man y intellectuals. He acted as a cultural critic. He criticized the rise of the rise of the mass-media and the middle-brow (Gear, Adrienne). Therefore while analyzing the entire essay it can be mentioned that MacDonald was a radical and he criticized the present literature. He was to some extent correct but all his arguments were not correct. The present literature was not completely inadequate as argued by Dwight. It had some relevance to the present readings. It does not justify all the aspects of MacDonald. He was too orthodox and his thoughts were too primitive regarding the present reading. While concluding this can be mentioned that the printing matters leaves a great impact on the reading habit and the thoughts of the readers. The world should move ahead and it should go with the technological advancement. Reference Gear, Adrienne. Reading Power, Revised Expanded Edition: Teaching students to think while they read. Pembroke Publishers Limited, 2015. Hicks, Sylvia, Shane MacDonald, and Ela Martin. "Enhancing scientific literacy by targeting specific scientific skills." Teaching Science: The Journal of the Australian Science Teachers Association 63.3 (2017). Iyer-O'Sullivan, Radhika. "" I can't say it any better": Critical reading as a threshold concept in helping postgraduate Arab students become critical and original writers." International Journal for economics Integrity 9.2 (2013). Lamb, Danielle, et al. Doing Philosophy: a practical guide for students. AC Black, 2013. LoBiondo-Wood, Geri, Judith Haber, and Cherylyn Cameron. "Critical reading strategies: Overview of the research process." Nursing Research in Canada-E-Book: Methods, Critical Appraisal, and Utilization (2014): 48. MacDonald, Margaret, Magdalena Rudkowski, and Janine Hostettler Schrer. "Lingering Discourses: Jean Jacque Rousseaus 18th-Century Images of Mothers, Fathers, and Children." Journal of Childhood Studies 38.1 (2013): 21. McGillis, Roderick. "Phantastes and Lilith: Femininity and Freedom." The Gold Thread: Essays on George MacDonald (2015): 31-55. Tinning, Richard. "Reading self-study in/for physical education: Revisiting the zeitgeist of reflection." Self-study in psychology education teacher education. Springer International Publishing, 2014. 153-167. Westbrook, Robert. "Dwight Macdonald: Democracy and Discrimination." Raritan 35.1 (2015): 57.